Problem Stated
K24 Under the Media max group of companies required to market their newly developed application called K24+.
Solution
We created a conducive environment at the International Safari 7s games at Nyayo International Stadium for the applications soft launch which enabled consumers to not just download the product from the brand, but to actually experience the brand. Emotional connections between the brand and the consumer was created through memorable and unique experiences.
Result
We did not only execute customer engagement for downloads from the play store (Android Operating System), but also improved it in the process by receiving customer feedback.
Basercap was founded in the year 2018 to provide management advisory services. The company was formed in response to a need for high quality administrative solutions by entrepreneurs.