Problem Stated
Fresh chewing gum, Under KENAFRIC Company, required us to launch multiple activations for their new two flavors of chewing gum (Cool Mint and Melon).
Solution
We sourced for multiple events within Nairobi City that hold a crowd with the purchasing power of the said product. We offered raffle tickets after a purchase of a certain number of blister packs of the chewing gum, thereafter we selected winners randomly to win branded Bluetooth ear pods, polo shirts, water, and thermal mugs. We also offered free samples. The highlight of these activations was the prize money that we awarded winners on karaoke competitions which drew a significant number of people to the event.
Result
Our targets were met in 2021, Fresh chewing gum offered us a 2022 6months contract in advance.
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